Every sales page passes an automatic check before it is published, the free page included. The check reads the finished, rendered page, not a draft in a document, and the page cannot go live while any blocking item fails. A page that fails goes back to production, is fixed and is checked again. You never see the failed version. Articles are checked before publishing too; this article covers the sales-page check.
A real way to reach you
- An enquiry form on the page, or, on a page built without one, a working phone link. If you switch the form off, a phone or email link must show in its place. A page with no way to reach you cannot be published.
- Phone links must be well-formed numbers, and a WhatsApp button must carry a number.
- Your email address and phone number must not look invented, such as an address starting with test@ or a number such as 1234567890.
- The form sends enquiries to the page's own address, so browsers do not block them.
The structure of the page
- A main headline, a services section, a closing call to action, at least one trust item, and a footer.
- Exactly one main heading (H1).
- A page title of 30 to 65 characters, and a description of 70 to 160.
What search engines read
- Structured data that is valid and declares its type. A star rating is refused unless reviews come with it.
- A page that is not live yet tells search engines not to list it. A live page does not, and it carries a canonical link.
Readable for everyone
- Your main brand colour must reach a contrast of at least 4.5 to 1 against white. White text on your accent colour below 3 to 1 raises a note.
- Every image needs a text description (alt text).
- Your logo must stay visible on the bar at the top of the page. If it would practically disappear, the page stops.
Claims trace to a source
- Text that looks like a claim needs a source recorded with the page: numbers of years, customers, projects or reviews, percentages, prices, and words such as best, fastest, cheapest, leading, guaranteed, number one or 24/7.
- A claim still waiting for your confirmation can appear in a preview, but it blocks publishing until you confirm it.
- Some phrases are never allowed, such as a promise of first place on Google, "unlimited" or "award-winning".
- No placeholder text or links, such as "lorem ipsum" or example.com.
Your brand, not a template
- Your real logo, never your name typed in its place. If you truly have no logo, we record that instead.
- Colours taken from your website or given in your brief, not a stock palette.
- Artwork made for this page. An illustration drawn for one page is never copied onto another.
- If you order several pages, they must not all share the same structure at the top, so they do not look alike.
- The logo and main image files the page uses must exist.
Notes that do not block publishing
The production team also sees notes on the depth of the page: at least three benefit points at the top, four or more services with specific descriptions, a credibility section, at least five questions and answers, three or more illustrations, a browser-tab icon and a tagline. These notes guide the work without stopping it.
What the check cannot know
It cannot know whether a fact you gave us has changed since you sent it, and it does not decide how search engines treat the page. That is why your brief matters: the facts in it are the facts on the page.
How the call and WhatsApp buttons work is in Call, WhatsApp or a form: how visitors reach you. After publishing, the page's link is in The delivery report: web page, PDF and list of links.